1. What This Covers

This policy governs SMS and WhatsApp text messages sent through the Platform — to guests, clients, vendors, and venues, including the consent checkbox shown at RSVP and in account settings.

2. Consent Is Never Assumed From a Phone Number Alone

Someone entering a phone number into the Platform — whether their own, or a couple entering it on a guest's behalf — does not, by itself, mean that person has consented to receive text messages. Consent must be a separate, explicit, affirmative action: checking an unchecked-by-default box that clearly states what they're agreeing to receive.

3. How Consent Is Captured

• Guests consent at RSVP, via an unchecked checkbox stating they're okay receiving day-of updates (running late notices, transportation info) by text at the number they provide.
• Clients, vendors, and venues consent through their own account settings when enabling SMS notifications.

Consent is recorded with a timestamp, not just a true/false flag — if asked to prove consent was given, the Platform can show when it was given, not just that a box is currently checked.

4. What Consent Covers

Consent to receive SMS for one purpose (for example, day-of wedding updates) is not treated as consent for a different purpose (for example, marketing messages about the Platform itself). Each kind of message a business wants to send should have its own, clearly described consent.

5. Identification and Unsubscribe

Every SMS sent through the Platform identifies the sending business by name and discloses how to stop receiving messages ("Reply STOP to unsubscribe"). This is included automatically by the Platform's messaging system, not left to each business to remember to add.

6. Withdrawing Consent

Anyone can withdraw SMS consent at any time, either by replying STOP to any message or by asking the business directly. Once withdrawn, no further SMS will be sent to that number for that purpose. Withdrawal requests are honored promptly, consistent with CASL's requirements.

7. Businesses Are Responsible for Their Own Use

The Platform provides the consent-capture mechanism and the identification/unsubscribe footer automatically, but a business using these features is still responsible for using them appropriately — not texting someone who's withdrawn consent, not using the feature to send unrelated promotional content without separate consent for that, and complying with CASL in their own use of the feature.

8. Records

Consent records (who consented, when, and for what) are retained as part of the guest or contact record for as long as that record exists, so consent can be demonstrated if ever questioned.